I came across this youtube video a long time ago and felt that it might be good reference.
He has mayde a few hit games before and I do thinkg there is some good stuff in the webinar on making games and making profile he has quite a few deep dives on his YouTube Channel.
One Key Idea
You need to be able to explain that it takes to make games and be Adept at identifying game ideas in the triforce of you ability’s to make and market the game.
What to Make, Able to Make, Will Make Enought Money.
Video Summary
In the video, “The Business of Indie Games,” Ryan Clark discusses his strategy for creating profitable indie games. He outlines a three-part framework:
1. Hooks Hooks are unique aspects that capture attention and encourage people to play or discuss a game. Clark uses games like Crypt of the NecroDancer and Darkest Dungeon as examples, highlighting elements such as a unique concept, engaging art style, or a well-known composer. He suggests that the more compelling hooks a game has, the better its chances of success. [03:17]
2. Market Analysis This involves playing and studying games similar to your own to understand market trends, competition, and the reasons behind them. He emphasizes the importance of targeting a broad market of “polyamorous” gamers who play many different games, as opposed to a smaller market of “monogamous” gamers who play a single game for an extended period. [08:25]
3. Promotion Clark argues that promotion should be an integrated part of game design, with the game itself being the best promotional tool. He specifically highlights the importance of well-made trailers, recommending they be short, get to the action quickly, and use music effectively. He also discusses the value of early access for gathering community feedback and improving the final product. [19:51]
He concludes that a valuable game idea is one with great hooks, a viable market, and a solid promotion plan. [34:35]
Links
- Brace yourself Games Website https://braceyourselfgames.com/ryan-bio/
- Twitter X https://x.com/braceyourselfok?s=21
