A great summary and talk about blue oceans theory. There is an new book called Blue Ocean Shift that came out last year it’s an update to the first one Blue Ocean Strategy.

How to apply this? Competition is unsustainable.

https://m.youtube.com/watch?v=stB18qB5eXE

Lots of fear can I get into the industry?

Old lessons but still good.

https://soundcloud.com/audiolibrary-a/blue-ocean-shift-by-renee-mauborgne-and-w-chan-kim-audiobook-excerpt


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