I don’t really post on the culture in gaming but this is interesting to watch.

My short summary take is a steam user tried to curate a list of games they worked on and got cancelled. But it seemed to backfired on Sweet Baby Inc. as the Anti Woke crowd jumped on this, possibly harassing the Seet baby Inc employees online.

I am not sure how much they are involved with production of games beyond UI Writing and Narrative design. I don’t think they are a full production service. Maybe the issue is there is perhaps there is no modern audience or user that Sweet Baby inc had a persona of that is interested in the kind of games they want to make. Most gamers are a certain persona not involve with identity politics.

It did not help that the video of the CEO Kim Belair gave a speech during GDC about “forcing” bosses to be more diverse not help their issue.

I feel they maybe should try making games instead of trying to change existing IPs. One thing is that it’s easy to charge consultancy fees so it feels like easy money for them and sucking out resources from the game devs to improve the game.

This blog post summarizes it the best they failed to find an audience for their agenda.

Sweet Baby Inc seeks to find the fabled “modern audience,” except that audience does not exist, and that audience that does hates them.

Sweet Baby Inc and the Modern Audience

Links and Videos

Sweet Baby Inc What Actually happened : https://www.theshortcut.com/p/sweet-baby-inc-detected-what-actually-happened

Reddit Post summary : https://www.reddit.com/r/OutOfTheLoop/s/gb0b47fopR