An old video by Roberto Blake, but I feel its very relevant even today.

How can one build up their own IP and exploit it?

That is the main summary of the video. By making contents through the mediums of animation comics and games. You have the chance to sell more merchandise. It’s a form of advertising

If having a series through the blog I am thinking of adding more videos and audio into my blog website. Showcasing some behinds the scenes stuff and process.

Now with the NFT Hype in the future I think there is a way to sell some sort of digital collectables. Just need to make sure you are on the right platform.