Seth Godin made a blog post about TikTok and it’s popularity, it’s sounds like he is suggesting the app is more like an automated reporter of the weather. Check this post on TikTok Founder before trying to create AI News Products.

The app is mostly showcasing what people are up to around the world. But it does not have the power to decide what is culturally influential. Something like Netflix or Apple TV can curate what they think is more culturally influential.

I actually was thinking about doing TikTok but decided against it as you have to continually bump with the algorithm on the For You page. Which may not really work out long term and with limited time to write and create other works.

Lots of people have Sony TVs, but it’s Netflix that has the cultural power because they decide which shows are promoted on the start screen.

People in the music business are flummoxed by the number of new acts that are showing up out of nowhere and becoming hits on TikTok. They’re talking about how powerful this company is.

But it’s not. It’s simply reporting on what people are doing, not actively causing it.

Seth Blog Is TikTok Powerful?

Is TikTok powerful?